"Is it true that Ethique products are no longer available?"
"Isn't there any alternative shampoo bar?"
──These questions have been rapidly increasing on social media and in search queries.
Ethique, a pioneer in natural cosmetics that had garnered immense support in Japan,
completely withdrew from the Japanese market in May 2025.
For those who loved its plastic-free, vegan, and solid shampoo products, the news was quite a shock.
But now, you can rest assured.
CHANT is gaining attention as a Japanese-made, sensitive-skin-friendly, all-body shampoo bar.
Background of Ethique's withdrawal and why Japanese users are facing difficulties
In May 2025, the announcement of Ethique Japan's withdrawal from the Japanese market,
posted on its official website,
came as shocking news to many fans.
・Products disappeared from stores all at once
・Drastic reduction in sustainable solid shampoo options
・Alternative products are mostly foreign brands that don't suit Japanese skin
In fact,
keywords such as "Ethique withdrawal," "shampoo bar alternative," and "replacement shampoo"
have seen a rapid surge in Google searches.
Amidst this, many Ethique users are discovering
that the "next product to choose" is
──CHANT's all-body shampoo bar.
The owner was also a former Ethique user! How CHANT was born
I, the representative of CHANT, have of course used Ethique products, and their colorful and lovely packaging was a pioneering presence even before anyone in Japan knew about shampoo bars.
They were also an inspiration that made me think, "It would be great if something like this existed."
I wanted to create a shampoo bar that uses traditional Japanese ingredients, is suitable for Japanese skin and water, and won't melt easily, lasting until the very end.
With this in mind, the "CHANT" all-body shampoo bar series, featuring products like "TANE" and "KIYOME," was born, all of which are domestically produced and 100% plant-derived.
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3 Reasons Why CHANT Is Chosen Over Ethique
① Made in Japan, Gentle Formulation for Sensitive Skin
CHANT is mildly acidic and additive-free, gentle enough for babies and use in elder care.
"TANE" contains Yabutsuki oil from Toshima, Tokyo,
and "KIYOME" is formulated with aged sake lees extract from Tsuruoka City, Yamagata Prefecture, and argan oil.
It's highly praised with comments like, "I can use this with peace of mind!"
② A "True All-in-One" That Cleans Hair, Face, and Body
While Ethique offers shampoo bars for hair, CHANT is an "all-body care bar."
Since one bar can wash hair, face, and body, there's no need for conditioner or body soap.
・Less luggage (perfect for travel and the gym)
・Tidier bathroom
・Easy cleaning (excellent rinse-off, clean drainage)
It is truly the optimal solution for minimalists and those with an ethical mindset.
Separately sold all-body shampoo bar portable aluminum case
③ Repeat Customers Due to Pleasant Lather and Scent
CHANT is handcrafted using a unique method that blends coconut-derived cleansing powder, oil, clay, and upcycled beauty ingredients from Japan.
As a result,
it receives high praise for its
"fine lather that cleanses with just a light touch,"
"not dissolving until the very end,"
and "soothing natural scent."
On social media, many comments express "great lather" and "no squeaky feeling after washing."
User Reviews: "As an Ethique loyalist, I'm convinced."
"Honestly, I was worried when Ethique was no longer available. But since switching to CHANT, my skin problems have cleared up."
"The four care products I used to use are now replaced by one. My bathroom and my mind are tidier."
"I'm grateful that I can use the unscented type with my baby."
CHANT is not merely a "substitute,"
but an evolved shampoo bar that aligns with Japanese lifestyles.
【Summary】
Ethique's withdrawal was indeed disappointing.
However, "the shampoo bar of the next era" is already here in Japan.
CHANT is a "truly ethical choice" that is gentle on both skin and the planet.
Why not take this opportunity to start your Japanese-made shampoo bar life?
