CHANT CEO Tanioka appeared as a guest on "Sotokoto Radio", which aired on Friday, November 8, 2025! 🎉
"Sotokoto Radio" is a highly informative program that explores various social issues from the perspective of "related populations", a key concept that supports regional revitalization and vitalizes exchange between rural and urban areas.
I participated in a talk session with personalities Chie Kurose (CEO of Sophia Planning Co., Ltd.) and Mizuho Onuma (former House of Councillors member, associate professor at Taisho University).
A connection with a best friend from high school!
In fact, Mizuho Onuma, one of the guests, and Tanioka, CEO of CHANT, are best friends from high school, which led to this opportunity to appear on the show! I believe we were able to have a relaxed and in-depth conversation thanks to our long-standing acquaintance.
She also appeared on an Instagram live stream before!
CHANT's Vision and the Story Behind the Business, as Told on the Program
During the program, I spoke about a wide range of topics, including the business content of CHANT, the vision behind the all-in-one shampoo bar, and the specific story of product development.
Here are some of the topics that generated particular excitement!
- The inspiration behind the all-in-one shampoo bar: Why did we create this product?
- Carefully selected ingredients: What materials are used and why were they chosen?
- Encounter with Toshima's camellia: The story of how we came to use Toshima's camellia.
- The hidden power of camellia oil pomace: The actual feel and the appeal of "pomace," which actually has hidden benefits.
- Passion for upcycling: The reason for focusing on "upcycling" to utilize discarded items.
- CHANT's initiatives to create a "related population": New connections between urban and rural areas born from product development.
- Differences between TANE and KIYOME: The features of the two types of all-in-one shampoo bars.
- User review: A real user review from Ms. Onuma, who actually uses KIYOME!
- Unexpected feedback from men: Voices saying that their scalp, hair roots, and hair become stronger, and the current situation where male repeat customers are increasing.
At the end of the program, an announcement of a gift campaign!
At the end of the program, we also announced a gift campaign🎁 for the shampoo bar.
Please listen to the archive from the link below to learn about CHANT's vision, the story behind product development, and the details of the gift campaign!
🎧 Listen to the archive here
👉 Listen on Spotify
Bonus: The requested song was that famous tune by Fujii Kaze!
By the way, the "favorite song" that CHANT CEO Tanioka requested was "Tabiji" by Fujii Kaze.
Why this song was chosen is also discussed on the program!
