Sake lees are usually associated with amazake and cooking. However, as a traditional Japanese fermented ingredient, its effects on the skin have been attracting attention. Here's why sake lees fermentation beauty is especially suitable for skin over 35.
Skin that changes with age
After the age of 35, many people begin to notice changes in their skin.
Skin becomes drier
You may feel that your skin is drier than before and that lotions don't penetrate as well. This is a sign of a decline in the skin's moisturizing function.
Loss of firmness and radiance
The impression of your skin changes when you look in the mirror in the morning. You may notice a reduction in firmness and radiance, making you look tired.
Delayed skin cell turnover
Skin cell turnover slows down, and dullness becomes a concern. Spots and uneven skin tone that used to disappear quickly now tend to linger.
Why fermented beauty is attracting attention
In recent years, "fermented beauty" has been gaining attention for anti-aging care.
Small ingredients penetrate easily
Through fermentation, beauty ingredients are broken down and become smaller. This allows them to penetrate the skin more easily, making their effects more noticeable.
Traditional Japanese beauty method
It has long been known that the hands of sake brewery workers are beautiful. Traditional Japanese fermentation technology is now being utilized in modern beauty care.
Gentle and skin-friendly
Fermented ingredients are also characterized by being less irritating to the skin. This makes them easy to use even for adult skin, which tends to be sensitive.
Beauty ingredients in sake lees
Sake lees are rich in ingredients beneficial for anti-aging care.
Amino acids
Rich in amino acids, which are the building blocks of skin. Fermented sake lees extract, in particular, contains 18 types of amino acids. These support skin firmness and elasticity.
Kojic acid
Enhances skin translucency, leading to a brighter and clearer complexion.
Moisturizing ingredients
Sugars and organic acids found in sake lees provide excellent moisturizing effects. They hydrate the skin and protect it from dryness.
Difference between cleansing care and moisturizing care
When it comes to anti-aging care, we tend to think of serums and creams. However, "cleansing care" is also important.
Prepares the bare skin
No matter how expensive a serum you use, its effectiveness will be halved if your bare skin is not prepared. Cleansing care prepares the bare skin, laying the foundation for anti-aging care.
Something you do every day
Washing your face and bathing are things you do every day. If you can incorporate anti-aging care into these daily habits, you can continue it effortlessly.
Can be used all over the body
With KIYOME Shampoo Bar, you can wash your hair, face, and body. Not only your face, but also areas prone to showing age such as your neck, décolletage, hands, and delicate zones can be cared for at the same time.
Anti-aging care you can do with your daily bath
You don't need to do anything special; your daily bath can be a form of anti-aging care.
Wash gently with lather
Lather up generously with a foaming net and wash gently. Reducing friction lessens the burden on your skin.
Don't forget your neck and décolletage
Wash your neck and décolletage carefully, not just your face. These areas tend to show age, so daily care is important.
Hands also get anti-aging care
Hands are one of the areas that show age the most. If you wash your hands carefully during your bath, you can prevent rough hands and get anti-aging care at the same time.
Summary: Consistent care is the most effective
The most important thing in anti-aging care is "consistency."
Care integrated into daily habits is more effective in the long run than occasionally using an expensive serum.
With KIYOME Shampoo Bar, your daily bath becomes anti-aging care. With the double beauty benefits of fermented sake lees extract and argan oil, you get beauty care every time you wash.
Without doing anything special, your daily bath can be anti-aging care. That's the secret to consistent care.
Why not start anti-aging care with your daily bath?
Gentle enough for sensitive skin
As we age, our skin can become sensitive. Many people may find that slight irritation causes redness or breakouts, things that weren't a concern when they were younger.
KIYOME Shampoo Bar is an additive-free formula, free from synthetic surfactants, synthetic fragrances, synthetic colors, parabens, and silicones. It gently delivers the beauty ingredients of fermented sake lees extract while reducing unnecessary burden on the skin.
The ability to use it safely even on sensitive skin is a feature unique to additive-free products and shampoo bars that allow gentle washing with rich lather. You can also confidently give it as a gift to loved ones.
